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Showing posts from August 21, 2011


Factor analysis is a collection of methods used to examine how underlying constructs influence the responses on a number of measured variables. There are basically two types of factor analysis: exploratory and confirmatory. Exploratory factor analysis (EFA) attempts to discover the nature of the constructs influencing a set of responses. Confirmatory factor analysis (CFA) tests whether a specified set of constructs is influencing responses in a predicted way. SPSS only has the capability to perform EFA. CFAs require a program with the ability to perform structural equation modeling, such as LISREL or AMOS. The primary objectives of an EFA are to determine the number of factors influencing a set of measures and the strength of the relationship between each factor and each observed measure. To perform an EFA, you first identify a set of variables that you want to analyze. SPSS will then examine the correlation matrix between those variables to identify those that tend to vary togeth

International Conference on Marketing and Management Sciences: ICMMS 2011

Phuket, Thailand December 21-23, 2011  The VII. International Conference on Marketing and Management Sciences aims to bring together academic scientists, leading engineers, industry researchers and scholar students to exchange and share their experiences and research results about all aspects of Marketing and Management Sciences, and discuss the practical challenges encountered and the solutions adopted. CONFERENCE PROCEEDINGS The International Refereed Conference Proceedings will be blind peer reviewed by three competent reviewers and indexed by Excellence in Research for Australia (ERA),   Google Scholar, Scopus, Compendex, Thomson Reuters, WorldCat, EBSCO, GALE,   Embase, Reaxys, Engineering Village / Engineering Index (EI), DOAJ, Library of Congress, British Library, Electronic Journals Library will be internationally distributed both in Electronic CD-ROM Format   and   Proceedings Book. The Refereed Conference Proceedings Book and CD (pISSN 2010-376X and eISSN 2010-3778 ) will b